Minggu, 28 Agustus 2011

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This text aims to lead students and engineers from the initial concepts of landing gear design through to the final detail design. It provides a link in landing gear technology from historical practices to modern design trends, also considering the necessary airfield interface with gear design.

  • Sales Rank: #775683 in Books
  • Brand: Brand: Amer Inst of Aeronautics n
  • Published on: 1988-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 6.75" w x 1.25" l, 1.90 pounds
  • Binding: Hardcover
  • 373 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

2 of 2 people found the following review helpful.
This book is essitial if you design landing gear
By Jerry L. Eden
I have been an aerospace for over 25 years and within the last couple of years have been working on landing gear specifically. This book is on every shelf of anyone who has anything to do with landing gear. That is why I purchased it. The small price you pay for this reference bible will be paid for over and over again as you refer to its insights and knowledge contain within its pages. It outlines everything from bushings to complete landing gear system and everything in-between. With the knowledge in this book it will give you an excellent base to start from and an excellent reference for years to come. If I could give it 10 stars I would. You will not be disappointed with your purchase

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Must have for LG designer
By Amazon Customer
I design landing gear for a living for a major defense contractor and this book has been invaluable. The content is a little old, but most of the principals still apply to modern aircraft.

0 of 0 people found the following review helpful.
landing gear design
By Joseph S. Johnson
Good text for landing gear design very useful to aero engineers. Provides all conditions to be examined in design of LG.

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Sabtu, 27 Agustus 2011

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Decisions for Health Student Edition Level Red 2009 . Holt, Rinehart and Winston, 2009.

  • Sales Rank: #1079225 in Books
  • Published on: 2009
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x .90" w x 8.60" l, 2.80 pounds
  • Binding: Hardcover
  • 480 pages

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0 of 0 people found the following review helpful.
Great
By Ivonne
Book description much better than expected.

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Rabu, 24 Agustus 2011

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  • Published on: 1921
  • Binding: Paperback

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Sabtu, 20 Agustus 2011

[A752.Ebook] Free PDF Multiple Attribute Decision Making: Methods and Applications, by Gwo-Hshiung Tzeng, Jih-Jeng Huang

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Decision makers are often faced with several conflicting alternatives. How do they evaluate trade-offs when there are more than three criteria? To help people make optimal decisions, scholars in the discipline of multiple criteria decision making (MCDM) continue to develop new methods for structuring preferences and determining the correct relative weights for criteria. A compilation of modern decision-making techniques, Multiple Attribute Decision Making: Methods and Applications focuses on the fuzzy set approach to multiple attribute decision making (MADM). Drawing on their experience, the authors bring together current methods and real-life applications of MADM techniques for decision analysis. They also propose a novel hybrid MADM model that combines DEMATEL and analytic network process (ANP) with VIKOR procedures.

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  • Sales Rank: #3864945 in Books
  • Published on: 2011-06-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .81" w x 6.14" l, 1.32 pounds
  • Binding: Hardcover
  • 352 pages

About the Author

Gwo-Hshiung Tzeng is a Distinguished Chair Professor of Kainan University, Taiwan. He received a Bachelor’s degree in business management from the Tatung Institute of Technology (1967); a Master’s degree in urban planning from Chung Hsing University (1971); and a PhD in management science from Osaka University, Japan (1977). His current research interests include statistics, multivariate analysis, networks, routing and scheduling, multiple criteria decision making, fuzzy theory, hierarchical structure analysis for application to technology management, energy, environment, transportation systems, transportation investment, logistics, location, urban planning, tourism, technology management, electronic commerce, and global supply chains. He is editor-in-chief of the International Journal of Operations Research and the International Journal of Information Systems for Logistics and Management, among others.

Jih-Jeng Huang is currently Assistant Professor of Computer Science and Information Management at Soochow University, Taiwan, and teaches research method, multivariate analysis, and capital asset and pricing models, among others. He received his PhD in Information Management from the National Taiwan University. His current research interests include multiple criteria decision making, knowledge management, behavioral economics and finance, and data analysis. He has published on these interests widely in journals and conference proceedings.

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Kamis, 18 Agustus 2011

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  • Sales Rank: #520941 in Books
  • Published on: 2015-04-15
  • Released on: 2015-03-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.30" h x 2.00" w x 7.30" l, .0 pounds
  • Binding: Hardcover
  • 568 pages

From School Library Journal
Grade 5 Up-Opening with the classic line, "Call me Ishmael," the narrator's New England accent adds a touch of authenticity to this sometimes melodramatic presentation. The St. Charles Players do a credible job on the major roles, but some of the group responses, such as "Aye, aye Captain," sound more comic than serious. This adaptation retains a good measure of Melville's dialogue and key passages which afford listeners a vivid connection with the lengthy novel. Background music and appropriate sound effects enhance the telling of the story about Captain Ahab's obsessive pursuit of the malevolent white whale. The cassettes are clearly marked, and running times are noted on each side of the tapes. Announcements at the beginning of each side and a subtle chime signal at the end make it easy to follow the story, but a stereo player must be used to hear some dialogue. The lightweight cardboard package is inadequate for circulation. Done in a radio theatre format, the recording does a nice job of introducing the deeper themes of the book and covering the major events. For school libraries that support an American literature curriculum, this recording offers a different interpretation of an enduring classic.
Barbara Wysocki, Cora J. Belden Library. Rocky Hill, CT
Copyright 1999 Reed Business Information, Inc.

From Library Journal
November 14 marks the 150th anniversary of Melville's salty saga of vengeance and obsession. Now a contender for the great American novel, this book was harpooned at the time of its 1851 publication by critics who found it overly long and boorish (observations no doubt still shared by countless high school students). They felt that like Ahab, the story didn't have much of a leg to stand on. The once lucrative whaling industry also was in its death throes and of little interest to readers. The book was forgotten for decades before being rediscovered in the 1920s by scholars who understood and appreciated the multilevel symbolism and allegory dismissed by their 19th-century predecessors. Melville published little after the failure of Moby-Dick and made his living as a customs inspector in New York City, where he was born in 1819 and died in complete obscurity in 1891. He is buried in the Bronx. This edition of his masterwork includes the full text along with illustrations of whales, whaling barks, and whaling instruments; maps; and a new introduction by Nathaniel Philbrick. A lot for the price.
Copyright 2001 Reed Business Information, Inc.

Review
(in full Moby-Dick; or, The Whale) Novel by Herman Melville, published in London in October 1851 and published a month later in the United States. Moby-Dick is generally regarded as its author's masterpiece and one of the greatest American novels. The basic plot of Moby-Dick is simple. The narrator (who asks to be called "Ishmael") tells of the last voyage of the ship Pequod out of New Bedford, Mass. Captain Ahab is obsessed with the pursuit of the white whale Moby-Dick, which finally kills him. On that level, the work is an intense, superbly authentic narrative. Its theme and central figure, however, are reminiscent of Job in his search for justice and of Oedipus in his search for truth. The novel's richly symbolic language and tragic hero are indicative of Melville's deeper concerns: the equivocal defeats and triumphs of the human spirit and its fusion of creative and murderous urges. -- The Merriam-Webster Encyclopedia of Literature

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416 of 434 people found the following review helpful.
your understanding might boil down to the quality of the gloss
By Caraculiambro
Unless you are a naval historian or a Melville scholar, you probably won't have a rewarding (or even comprehensible) time with Moby-Dick at this remove unless the edition you're using comes with a good set of footnotes. Here's the skinny on the various editions currently on shelves:

THESE HAVE FOOTNOTES ON THE PAGE ITSELF:

* Charles Feidelson, Jr.'s annotated edition. Unquestionably the most all-around useful edition of Moby-Dick ever printed. Generous and highly useful footnotes right on the page, covering lexical, allusional, and cross-referential items. Two disadvantages: you may at times feel put upon by Feidelson's interlarded interpretations, and the thing is totally out of print. Indianapolis: Bobbs-Merrill, 1964. ISBN: 067260311X

* The "Norton critical" edition, edited by Parker and Hayford. The edition most widely employed by scholars. Stingier with the footnotes than Feidelson, but still a good second choice. Many useful essays at the end. The layout of the text is a bit hard on the eye, though. Make sure you get the SECOND edition, from 2001. ISBN: 0393972836

* The "Barnes and Noble Classics" edition. The footnotes for the most part are skimpy and confined to obscure vocabulary, not cultural and literary allusions. ISBN: 1-59308-018-2

THESE HAVE A FOOTNOTES SECTION IN THE BACK OF THE BOOK:

* The "Oxford World Classics" edition. About 11 pp. at the end. ISBN: 0-19-283385-5

* The "Modern Library" edition. About 13 pp. at the end. ISBN: 0-679-78327-X

* The "Penguin Classics" edition. About 15 pp. of notes at the end by Tom Quirk. ISBN: 0-14-24.3724-7 (This is their fancy hardbound version: see next item.)

* The "Penguin Classics" edition. About 15 pp. of notes at the end by Tom Quirk. ISBN: 0-14-03.9084-7 (This is their paperback edition, which looks totally different but is exactly the same as the previous entry. This claims to be the "definitive text," but any such claim is spurious -- cf. Hayford and Parker [v.s.] for a good discussion of why. Penguin previously came out with an identical-looking but much thicker version annotated by Harold Beaver: the notes for that edition were copious, but on the whole too fanciful and self-indulgent to be of much use.)

* The "Library of America" edition. (This is the one included in the same volume with "Redburn" and "White Jacket.") About 9 pp. of notes at the end. Unfortunately, they're a bit skimpy. You see, they're of the "go get it yourself" kind. For example, when Melville writes, "send Lazarus that he may dip the tip of his finger," the footnotes -- the incidence of which is not marked in the running text -- merely says "Luke 16:24". In other words, you've got to look it up yourself. So I would characterize the footnotes as sparse and taciturn: they'll clue you in to the source, but as for the exact wording of something and its accumulated historical connotations, you've got to come up with those yourself. ISBN: 0-940450-09-7

THESE HAVE NO FOOTNOTES WHATSOEVER:

Why do publishers still print editions of Moby Dick without any footnotes or glossary whatsoever? Who can read it? What a waste of paper. I get so irritated! In any event, the following publishers have decided you'd prefer your white whale raw:

* The "Bantam Classic" edition. ISBN: 0-553-21311-3 Ain't got jack.

* The "Everyman's Library" edition. ISBN: 0-679-40559-3. Zilch.

* The "Penguin 150th Anniversary" edition. ISBN: 0-14-20.0008-6 Bupkiss! Handsome, though.

* The "Arion Press" edition. ISBN: 0-520-04354-5. Also annoyingly oversized.

And that's my bit of altruism for the week.

605 of 637 people found the following review helpful.
This book is gonna make it!
By Adam Roberts
Finishing "Moby Dick" goes up there with my greatest (and few) academic achievements. It was a gruelling read, but---in the end---completely worthwhile.
I've been reading it for 6 months. I started over the summer, during an abroad program in Oxford, and I remember sitting outside reading when one of the professors came over, saw what I was reading, and said: "It's a very strange book, isn't it?"
Looking back, that might be the best way to describe it. The blurb from D.H. Lawrence on the back cover agrees: Moby Dick "commands a stillness in the soul, an awe...[it is] one of the strangest and most wonderful books in the world."
Now there are those who will say that the book's middle is unbearable---with its maddeningly detailed accounts of whaling. Part of me agrees. That was the hardest to get through. But, still, even the most dull subject offers Melville an opportunity to show off his writing chops. He's a fantastic writer---his text most resembles that of Shakespeare.
And, like one Shakespeare's characters, Melville sees all the world as a stage. Consider this beautiful passage from the first chapter:
"Though I cannot tell why it was exactly that those stage managers, the Fates, put me down for this shabby part of a whaling voyage, when others were set down for magnifient parts in high tragedies, and short and easy parts in genteel comedies, and jolly parts in farces--though I cannot tell why this was exactly; yet, now that I recall all the circumstances, I think I can see a little into the springs and motives which being cunningly presented to me under various disguises, induced me to set about performing the part I did, besides cajoling me into the delusion that it was a choice resulting from my own unbiased freewill and discriminating judgment."
The end of "Moby Dick" informs the rest of the book, and in doing so makes rereading it inevitable. It is telling that Moby Dick doesn't appear until page 494. It is telling, because, the majority of the book is spent in anticipation---in fact, the whole book is anticipation. It's not unlike sex, actually---delaying gratification to a point of almost sublime anguish. What comes at the book's end, then, is mental, physical, and spiritual release (as well as fufillment).
The book leaves you with questions both large and small. I was actually most troubled with this question---What happened to Ishmael? No, we learn his fate at the book's end, but where was he throughout it? We all know how it starts---"Call me Ishmael"---and the book's first few chapters show him interacting with Queequeg and an innkeeper. But then we lose him onboard the Pequod---we never see him interact with anyone. No one ever addresses him. He seems to witness extremely private events---conferences in the Captain's quarters, conversations aboard multiple boats, and--what can only be his conjecture--the other characters' internal dialogue. Is he a phantom? What is he that he isn't? Somehow I think this question masks a much larger and more important one.
Try "Moby Dick." Actually, don't try it---read it. Work at it. Like lifting weights a bit heavier than you're used to, "Moby Dick" will strengthen your brain muscle. Don't believe those who hate it, they didn't read it. They didn't work at it. Be like Ishmael, who says: "I try all things; I achieve what I can." Or, more daringly, be like Ahab, whose ambition is his curse, but whose curse propels and writes the book itself.

285 of 297 people found the following review helpful.
Open your mind
By TJ
Last year I decided to expand my intellectual horizons by reading a series of American literary classics. Moby Dick was the first book on my list. It took me three months to finish this legendary story and, looking back on it now, I must say that it was worth every minute. To others who are considering this effort I say this: buttress your stamina and open your mind. This is not John Grisham or Tom Clancy. You will be reading high literature and you will be required to think. If you do so, Ishmael, Ahab and crew will open a window to some of mankind's most profound questions: Is it better to fight evil or promote virtue? Where is the line between honorable justice and blind vengeance? Do bad things happen because the universe is evil or just indifferent? The true pleasure to be derived from reading this book can be found by closing its pages every so often and reflecting on the questions that it will raise in your mind. A completely different experience than breezing through the latest best-seller, but much more rewarding.
Be aware that Moby Dick is many types of books in one. It is part adventure story, part sermon, part history of whaling, part encyclopedia of whale anatomy, part metaphysical allegory. Expect it to change periodically as you move through it, be receptive to each part, and don't try to compartmentalize it as any one particular type of work.

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Rabu, 10 Agustus 2011

[E628.Ebook] Download Revolution-NIV: The Bible for Teen Guys, by Livingstone Corp

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Revolution-NIV: The Bible for Teen Guys, by Livingstone Corp

This Bible is a road map for every guy who wants to make a difference in life.

  • Sales Rank: #1845552 in Books
  • Published on: 2003-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 2.03" h x 6.52" w x 9.33" l,
  • Binding: Leather Bound
  • 1664 pages
Features
  • Complete NIV Bible
  • 125 interviews share insights from everyday guys
  • Custom-designed reading plans
  • 66 book introductions provide overviews for each book of the Bible

Most helpful customer reviews

1 of 1 people found the following review helpful.
Written for boys but the Bible is for everyone
By Kenn Caesius
Just like its female counterpart, The Revolution Bible features the best and worst of themed Bibles aimed at the teen crowds but can still encourage your teen boy to read it for themselves. Again, by combining the New International Version (NIV) with commentary aimed to address the concerns of the growing Christian boy, Zondervan as created a Bible that even I, an older man, can appreciate.

The NIV Revolution Bible is the male counterpart of the true images Bible, both published by Zondervan, which was created for boys 13-16 that features the NIV translation with comprehensive commentary designed to appeal and encourage the growing Christian boy with inspirational and doctrinal notes that address topics as mundane as personal relationships to provocative as sexuality to larger, page length profiles of men in the Bible and supposedly first hand accounts of Christian boys encountering some problems. The editors at Zondervan really book a lot of effort into this Bible because the commentary seems to be featured on every other page.

Unfortunately like other themed Bibles created by Zondervan, its patronage quickly falls flat - for whatever reason, the dominant colors are a combination of white, black, and green which I suppose is suppose to give it a masculine edge. The included feature pages are made of a different stock than the printed pages and spaced at an arbitrary 1/6th page intervals so the cited verse is rarely near the book that its in. Published about the same time as True Images, its view of homosexuality still appeals to the clichéd that same-sex attraction comes from sexual abuse or that it was a choice to justify its Christian discrimination. I am indifferent to someone's sexual orientation but in the years that have elapsed, it becomes more apparent that entries like these will leave a uncomfortable scar in Church history for years to come.

Nonetheless, it is still a decent Bible. I have an old maxim that the best Bibles are those that read and discussed together, regardless of the translation (excluding the New World Translation) or who are the publisher intended the audience to be. I believe that the Revolution Bible for teen boys is a great introduction to the Bible for the boy who might be the only the Christian in the family or a conversation starter for the maturing Christian boy trying to get beyond their parents faith and develop their own.

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Selasa, 09 Agustus 2011

[U729.Ebook] Download Ebook Platform Scale: How an emerging business model helps startups build large empires with minimum investment, by Sangeet Paul Choudary

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Platform Scale: How an emerging business model helps startups build large empires with minimum investment, by Sangeet Paul Choudary

Over the last decade or so, we're seeing the emergence of a new form of scale. Today's massively scaling startups - which rapidly grow to millions of users and billions in valuation - do not sell a product or service. Instead, they build a platform on which others can create and exchange value.

The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant.

Yet, most new platform ideas fail because the business design and growth strategies involved in building platforms are not well understood.

Platform Scale lays out a structured approach to designing and growing a platform business model and addresses the key factors leading to the success and failure of these businesses.

Six core concepts for successful platform business model design

1. Re-imagine your business for platform scale
The mechanism by which these new business models scale so rapidly. Understand the shift in thinking needed to manage businesses with platform scale and the impact of network effects, virality, behavior design and data.

"We are not in the business of building software. We are in the business of enabling interactions."

2. Leverage interaction-first design
How detailed consideration around designing the producer-consumer core interaction is critical for building business models that leverage platform scale.

"The design of the platform business model involves the design of a core interaction followed by the design of an open infrastructure that will enable and govern this interaction."

3. Build cumulative value and minimize interaction failure
Know the key managerial decisions to focus on while managing platform scale businesses, all geared towards maximizing the ability of these businesses to enable interactions by scaling producer participation and minimizing interaction failure.

"Platform scale is achieved by maximizing the repeatability and efficiency of the platform's core interaction."

4. Solve chicken and egg problems
Platform business models face an all too familiar catch-22 chicken and egg problem on the way to scaling. This can be overcome by designing the conditions for sparking interactions.

"The solution to the chicken-and-egg problem requires a bait that can break the vicious cycle of no activity."

5. Design viral engines
Understand the drivers of viral growth in a world of networks and apply the viral canvas design-first approach to viral growth.

"Virality is a business design problem, not a marketing or engineering effort. It requires design before optimization."

6. Account for reverse network effects
Consider the counter view on platform scale and be on the lookout for conditions where scale can be detrimental to platform businesses.

"The goal of platform scale is to ensure the simultaneous scaling of quantity and quality, of interactions."

Platform Scale is a maker's guide for entrepreneurs, innovators and educators looking to understand and implement the inner workings of highly scalable platform business models.

  • Sales Rank: #55302 in Books
  • Published on: 2015-09-15
  • Original language: English
  • Dimensions: 9.00" h x .76" w x 6.00" l,
  • Binding: Paperback
  • 336 pages

About the Author
Sangeet Paul Choudary is a widely published researcher, industry keynote speaker and global CXO advisor on platform business models to high growth startups and Fortune 500 companies. He is the co-chair of the MIT Platform Strategy Summit and an industry advisor to the Global Platform Data Project at Stanford University.

He is an Entrepreneur-in-Residence at INSEAD Business School, an advisor at 500Startups, a Global Fellow at the Centre for Global Enterprise in New York and serves on the advisory board of CoFoundersLab, the world's largest community of startup founders.

Sangeet is also the author of the upcoming book Platform Revolution (W.W. Norton & Company, early 2016), as well as a contributing author to Managing Startups (O'Reilly Media, 2013). He has been featured in Harvard Business Review, MIT Technology Review, Fast Company, Forbes, TechCrunch, Wall Street Journal, WIRED Magazine and other leading publications.

For all media-related, research-based advisory and speaker engagement services, contact him on his popular Platform Thinking Labs blog.

Most helpful customer reviews

15 of 16 people found the following review helpful.
Platform Scale is a Fantastic Theoretical and Pragmatic Guide to Building the Companies of The Future
By Michael Silverman
Personal Background & Summary
While Platform Scale is accessible to anyone interested in technology and how new businesses are being formed, I have always found it helpful to know the reviewers background in online reviews. In this case, I am a growth equity technology investor that is highly familiar with the concepts brought up in Platform Scale. I live and breath technology and my ability to succeed at my job depends on my understanding of technology-based businesses. With that said, this book provided incredible theoretical clarity to a number of concepts I had understood intuitively/pragmatically and has allowed me to more broadly apply these concepts across different business lines that may be in need of disruption. As a collaborator with the author on this project, I've done my best to give my objective perspective on Platform Scale, who should read it, and why it is (most assuredly) a worthwhile investment of your time.

Section 1 - Introduction to Interaction First Businesses
This section is fundamentally about bringing readers up to speed on several common concepts (Aggregation, Means of Distribution, Methods of Interaction, Role of Producers & Consumers, Network Effects, Data as Currency) that businesses operating at platform scale utilize in radically different ways than prior enterprises. Depending on your previous knowledge level and understanding of (primarily) Silicon Valley-based platform businesses (Uber, AirBnB, Facebook), you may already be aware of the mechanisms described at a superficial level, but not at the granularity of how those concepts translate into business processes. The author explores these concepts and how value is created through the idea of Pipes (linear value movement) and Platforms (bi or multi-directional value movement). The most valuable part of Section 1 lies in Chapter 5, where the key drivers of Platform Scale are described, as the author does a great job of relating previously known economic drivers with radically new opportunities based primarily on technological trends. Overall, Section 1 is a great primer as to how and why Platform Scale businesses have, almost magically and with great rapidity, become extremely competitive with previously hard-to-disrupt command and control corporations.

Section 2 - Designing the Interaction First Platform
The second section explores how to best build an interaction-first platform from the ground up, which use cases must be accounted for, where friction might be encountered, and how value will/should be created. At its core, this section describes how platforms should have a central principle of value that is easily understood, and upon which others can create additional drivers of value. While Chapter 1 gets bogged down in complex analogies in what I believe are attempts to simplify highly intricate ideas, read on as Chapter 2 describes perhaps one of the most important ideas of the entire Book, the Core Value Unit and how it powers the massive value creation of new platform businesses. The CVU and the closely connected concepts of Curation and Interaction Flows are also explored in detailed, and add necessary concrete context and examples to how one might go about designing the next Platform Scale business.

Section 3 - Building the Interaction First Platform
The third section is about one concept: execution. How does one build a PS scale business from a management perspective? Chapter 1 is a strong summary of the concepts (Interaction Space, Production Incentives, Long Term Value Creation, Curation Mechanisms, Ownable Interactions) later explored in depth. From a personal perspective, the most interesting discussion revolves around how to lock-in users in what are, by design, "open" platforms that encourage movement amongst users and producers. The corollary to this is how to utilize friction, either naturally present or artificially created, to increase the overall value of the platform. The case studies towards the end of the platform are instructive in illustrating potential avenues of dysfunction, but I question the broader applicability of the specific lessons learned here, as we in the very early stages of understanding how platforms work (this book definitively advancing our overall knowledge set).

Section 4 - Solving the Chicken or the Egg Problem
The fourth section explores the old-as-time problem of creating a two-sided interaction from scratch in the context of the very new platform scale business. Instead of suggesting concrete ways of juicing the marketplace, which I would have discounted as likely too specific to be broadly applicable, the author instead takes the stronger path of prioritizing theoretical approaches to sparking interaction. Of the concepts presented, the most salient is likely the staged value creation approach, which the author presents concisely in a case study of OpenTable.

Section 5 - Virality - Scale in a Networked World
Once you have solved for Section 4, i.e. the positive feedback loop is self-sustaining, how do you increase the rate at which it interacts? Section 5 describes two main strategies, several temporary (Termed "Bumps") and several that are more sustainable (Termed "Engines"). The author's deconstruction in Chapter 4 of virality in comparison to contagious diseases is both humorous and incredibly informative. For those that are familiar with the Lean Startup movement and its startup canvas, the author's Viral Canvas's and corresponding examples were extremely helpful in clarifying the concepts presented.

Section 6 - Reverse Network Effect
In The Who's song, Won't Get Fooled Again, there is a line, "Meet the new boss, Same as the old boss." As the author sums up, I can't help but agree that while the creation of big command and control corporations may be ending, the creation of enormous platform-scale ecosystems is just beginning. Given that is the case, and that many platforms are currently subsidizing their value creation for both users and producers, the author's focus on how to scale value without significant amounts of capital is apropos. Finally, Platform Scale ends with a discussion of some of the problems associated with platform scale business and how to best approach them, which will surely make this required reading amongst management at platform scale businesses when funding for subsidized value creation becomes scarce.

Summary
Overall, Platform Scale is a fantastic exploration of the steps required to build platform scale businesses and ensure they are self-sustaining. More importantly, this book also prepares the reader for the platform scale businesses of the future by discussing the theoretical and abstract components of PS ecosystems. Despite some unnecessarily complex examples in specific sections, the author manages to maintain consistent tone and quality throughout what is an ambitious look at where business is likely headed. While PS is most applicable to business managers, investors, and those interested in technology, I also believe the book is illuminating to those that seek to understand how the world works in general, as the principles discussed herein will power a significant portion of the business world, and society, going forward.

4 of 4 people found the following review helpful.
Rich with patterns and models derived from hundreds of examples of consumer platforms
By R Gogulapati
Platform Scale stands out among other works on Platforms so far. Sangeet Choudary has proved that the unique style of presenting complex and tough material as simple, clear concepts can only happen when the author lives and breathes the stuff. The principles of design of platforms and modern businesses come to life with the examples he covers throughout the book. These businesses are consumer businesses that are changing the daily routines of people around the world. Yet, there are not many articles or books that cover them with the comprehensive thought process on how they might be built. Sangeet's book fills the gaps in existing literature and also challenges established works to bring more contemporary and futuristic businesses as examples to the table for discussion. It is tempting to ask Sangeet to satisfy the Software engineers who provide the backbone to most of the digital platforms in his future work. But his mission is clear when he says that he chose to write the book for startups and entrepreneurs dreaming to build platforms of the future. The book does justice not only to his target audience but also to any student of business who is curious to grasp the emerging trends in consumer platforms. I strongly recommend this work as a must read for anyone to get to the core of changes happening in businesses and industries around them, throughout the world.

4 of 4 people found the following review helpful.
The most comprehensive resource for marketplaces and tech platforms. Should be present in every startup founder's library.
By charis_r
Platform Scale is the only resource a founder of a tech startup/platform needs to understand and go on to use the best techniques about building his startup. Sangeet, a leading expert in platforms globally, breaks down everything a founder, manager, CxO or literally anyone involved in tech startups or marketplaces needs to know to before and after he starts working on a platform. Actionable advice, insightful examples of real-case scenarios and techniques some of the most successful marketplaces have used to grow and become unicorns are exposed in this book. From platform architecture, to monetization and growth, Platform Scale will give you the theoretical foundation as well as the actionable advice you need to get started or expand your platform company.

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[M245.Ebook] PDF Ebook Phlebotomy Essentials, by Ruth E. McCall BS MT(ASCP), Cathee M. Tankersley MT(ASCP)

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Phlebotomy Essentials, by Ruth E. McCall BS  MT(ASCP), Cathee M. Tankersley MT(ASCP)

Phlebotomy Essentials, by Ruth E. McCall BS MT(ASCP), Cathee M. Tankersley MT(ASCP)



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Phlebotomy Essentials, by Ruth E. McCall BS  MT(ASCP), Cathee M. Tankersley MT(ASCP)

This updated Third Edition provides accurate, practical information and instruction in phlebotomy procedures and techniques with a comprehensive background in theory and principles. This new edition reflects the latest NCCLS guidelines for venipuncture and skin puncture, new safety issues and equipment, NAACLS competencies, lab computerization information, legal issues, and diagnostic tests of the most current testing protocols. Learning aids include a comprehensive glossary, detailed index, list of procedures, and study and review questions as well as case studies that cover many pertinent issues.

An Instructor's Resource Guide on CD-ROM includes a chapter lesson planner, NAACLS competencies, learning objectives, suggested lab activities, media resources, Power Point lecture slides, and a testbank.

  • Sales Rank: #407834 in Books
  • Brand: Brand: Lippincott Williams Wilkins
  • Published on: 2002-10-15
  • Original language: English
  • Number of items: 1
  • Dimensions: .82" h x 7.36" w x 9.30" l, 1.10 pounds
  • Binding: Paperback
  • 553 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
I'm very satisfy with my product!

8 of 8 people found the following review helpful.
Phlebotomy class
By L. Davis
I used the book to supplement a summer class. The review questions, case studies and appendices were great for understanding the information in each chapter.

5 of 6 people found the following review helpful.
pretty good, but some serious errors
By A. Ridgeway
This book is pretty good. The authors were renowned in their field. BUT...it is not that well written. Many of the explanations are too vague for a beginner. Example, the difference between Informed Consent and Expressed Consent - they do not make any effort to differentiate.
Also, it was BADLY EDITED, and has a number of errors, as does the workbook, and testbank. Some of the answers to test questions are wrong, and most are written poorly. Sometimes it will tell you 2 different answers to the same question in 2 different parts of the book. Also, the Order of Draw is very outdated, since well before the latest edition updates.
Most of the info is good, but unless you are taking a course from a great instructor who has spent a lot of time in the field, just get something else. My extremely distinguished teacher suggests "Phlebotomy Handbook: Blood Specimen Collection from Basic to Advanced (8th Edition) by Diana Garza and Kathleen Becan-McBride" (Paperback - Mar. 6, 2009)
you can find it here: http://www.amazon.com/Phlebotomy-Handbook-Specimen-Collection-Advanced/dp/0135134242/ref=sr_1_2?ie=UTF8&s=books&qid=1265436502&sr=8-2
I just ordered the handbook, and will review it and compare it to this book within the next month or 2.

See all 45 customer reviews...

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